"Campaign" (German "Kampagne") refers to three aspects of our company:
(1)
"Campaign" speaks to our economic
vision: to enable our customers to buy pure Darjeeling tea at an extravagantly
small price. This vision requires that we "campaign" to educate
consumers about our business model: we limit ourselves to Darjeeling, import
directly from India, and sell in large packages; specializing in Darjeeling tea
allows us to select the very best quality. Informed consumers are our most
loyal partners.
(2)
“Campaign” also speaks to our advocacy for the
environment and for food purity. Our parent company, Teekampagne, has long
invested in the environmental health of Darjeeling, the district in India
where our tea comes from. Also, our teas are not only organically produced (the
first step) but later tested for over 300 chemical residues (from herbicides,
pesticides, fungicides used in tea production worldwide); the results of all
tests are printed on each tea package.
(3) Finally, "campaign" refers to what our customers do: educate themselves, consume wisely, and spread the word! Our company has grown by word of mouth, not by traditional marketing methods. The money we save lowers the price for our customers. Help us to keep our prices low!