Simplicity in Context
"Simplicity, simplicity, simplicity!"
Thoreau’s
famous admonition frames the fact that simplicity
is central to our business venture. Informing both our business model
and our philosophy, simplicity shows us alternative ways toward success
in business and life. Think creatively, choose consciously, live wisely.In Walden (1854), Thoreau argues that the richness of life consists of rich ideas and insights, not of an accumulation of material things. We should possess and consume a few excellent things. Boston Tea Campaign has embraced this idea. Our product and our philosophy pay homage to the spirit of simplicity.
Like wine, tea has its crus. The soil that nourishes it, the climate that nurses it, and the altitude at which it grows contribute to its flavor and excellence. We have restricted ourselves to selling only one type of tea – Darjeeling, considered “champagne of teas.”
Our unique concept enables us to provide this “champagne” in its highest quality at an extremely affordable price. Specializing in Darjeeling, buying directly in India, and selling in large packages bring significant savings – for you, our customers, and for us, a tea company devoted to life-enrichment through moderation.
We offer “luxury through simplicity.” In doing so, we not only make excellent tea available at a reasonable price. We also propose a new, and yet old, philosophy of life, which includes intelligent economics and consumption.
As Thoreau said: “Our life is frittered away by detail. … Simplify, simplify.”
Outwardly Simple, Inwardly Rich
"Our
life is frittered away by detail," Thoreau states in Walden
(1854). "Simplify, simplify" is his advice. Simplicity today has become
a matter of necessity.Simplicity is not only crucial to a person’s well-being but to our planet’s survival. Just consider that the US comprises 5 percent of the world’s population, but has 32 percent of the world’s cars and emits 25 percent of the human-generated carbon dioxide. Declining resources – along with overpopulation and pollution – make a return to simpler approaches to life an absolute necessity!
Proponents of simplicity enrich their lives by unburdening them. They try to calm "this chopping sea of civilized life" by choosing wisely among the "thousand-and-one items" offered daily. Thus, they encounter that Thoreau’s advice to 'simply simplify' can indeed be a remedy for 'the modern disease'; it can restore a long-lost balance and bring increased satisfaction and happiness.
"'Simplicity, simplicity, simplicity!' I say, let your affairs be as two or three, and not a hundred or a thousand; instead of a million count half a dozen, and keep your accounts on your thumb nail," Thoreau advises. The message sounds astonishingly modern: live with a few excellent things, and live more deliberately.
Links
Places
to Visit
- Walden Pond
- Concord Museum
- Fruitlands Museum
- Hancock Shaker Village
- Old Sturbridge Village
- The Literary Trail of Greater Boston
Societies, Projects, Foundations
