Radical Simplicity

Simplicity

We are an offspring of Teekampagne (Tea Campaign), located in Germany.  According to the Tea Board of India, Teekampagne is the world’s largest importer of Darjeeling leaf tea.

We cherish simplicity.  Our radical simplicity rests on several economic principles.  These principles work together to make an exclusive product affordable:

One type of tea:
We sell a single type of tea, but the very best: Darjeeling.  Darjeeling tea is grown at extreme altitudes on the slopes of the Himalayas in India.  It has a unique and distinct flavor; its annual harvest is limited.  Darjeeling is often called the “champagne among teas.”

Large packages:
We sell in large packages.  This reduces costs for packaging material and storage.

Direct sale to the customer:
Focusing on one type of tea allows us to purchase large quantities of finest Darjeeling directly in India, cutting out the middlemen.  Buying in bulk reduces costs.

The 'campaign’ method:
Inform the consumer!  Our customers value the power of our simple and radical approach:  We save on transportation, storage, and packaging.  You get pure Darjeeling tea at an affordable price.

Purity

Our buying power enables us to select our Darjeeling tea most carefully and to submit it to the most stringent tests for purity and taste.  We only buy from those gardens that refrain from using pesticides and artificial fertilizers.  Each batch of tea is tested several times for chemical residues.  Only the very best quality is selected.  We publish the result of these chemical analyses on each package.

Ecology

Replanting trees is essential for reversing soil erosion on the steep slopes of the Darjeeling region.  In 1992, Teekampagne initiated the Project SERVE – Save the Environment and Regenerate Vital Employment – to address this need.  SERVE, funded entirely by Teekampagne, is implemented by the World Wide Fund for Nature (WWF).